If you are trying to make money online your sales letter must be compelling to the reader. It must lead your reader to pull out their credit card and buy. Here are 6 essentials to creating a sales letter that is a money magnet.
1.) Headline
You must have a great headline that details the benefits of your product. Stay away from talking about features. Readers are interested in what the product can do for them, not how many bells and whistles it has.
2.) Get your idea across
While everyone who works in your niche might understand catch phrases or "marketing talk" the average Joe may not. Speak on a level that can be understood by all.
3.) Capture User Information
Use a squeeze page to capture the name and email address of your reader. Building a highly profitable list should be a goal that you work at every day and squeeze pages are the best way to do this.
4.) Testimonials
Use testimonials from satisfied customers to sway the opinion of your reader. Do not simple cut and past a satisfied customer's email as your testimonial. Edit it without changing the gist of the letter. Always give credible tags to these testimonials, such as "Ted Jones from Oneida, NY." That kind of tag is much better than "Ted, NY."
5.) Load Time
This is very important. You want your sales letter to load in less than 10 seconds on the slowest connection. Keep graphics to a minimum to ensure a fast load time.
6.) Make it easy to order
Give your reader more than one opportunity to place their order. Many marketers place the order button at the bottom of the page and this can be monotonous to the average reader. Place a few order buttons spaced out within your copy. Place them after major selling points.
Making money online is not as difficult as many might think. Using these 6 essentials will help when converting a reader to a buyer.
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